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Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. She found three that provided equipment and made weekly deliveries of supplies. B) narrative branding C) believability A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. c. Service Documentation e. Private-label brand, middleman brand. a. Individual product branding This is an example of ________. C)It is only important once a company is established. a. Ingredient branding a. Diffusion C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. c. Multiproduct branding A) cultural branding c. Conformance to specifications. D) setting Select one: Select one: d. Offer a consumer clues as to the quality of the product inside. 2. Because customers who spend the most money are the most likely to complain. Private branding. D) assist firms in collecting information on competitors that will directly influence their strategy d. The normal rules about products don't apply when you are dealing with services c. Patent. Which of the following statements about advertising campaigns is true? Jacky just bought a brand new Lexus automobile. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. Trademark There was soft, relaxing music playing in the background. e. Productization, Hermione was the office manager for a small business in the city. This is an example of: e. Service encounter, Hermione was the office manager for a small business in the city. Brand names are always economically wasteful since they dupe consumers . Select all that apply. A) language b. C) Noncomparitive positioning e. Changed as circumstances change. B. D) Straddle positioning He just made an arrangement with a coffee service for his company. Share. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. Select one: b. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? c. Social metrics E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? c. Quality These consumers are unlikely to switch. b. d. Kept. a. ith the development and maturity of digital marketing, which of the following statements is true? C) The highest level of brand equity involves establishing product benefits. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. \end{array} B) points-of-difference When it comes to services, quality is measured in terms of? C) communicative, simple, and inspirational E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel a. e. Number of complaints. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. and its value proposition to consumers. True B) comparing to exemplars b. c. Positive Brand associations . A) Brand equity means a brand has customer loyalty. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . D) category points-of-difference Questions and Answers for [Solved] Which of the following statements about personal branding is true? D) product differentiation d. Private-label brand, middleman brand C. Alliance or co-branding works best when the two brands are unrelated. Component branding C) relying on the product descriptor Cooperative branding is the joint venture of two or more brands in one product. D) Competitor analysis There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. C) language Which of the following statements is true? E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? The ad is an, 7. 33) Which of the following statements about a vertical marketing system (VMS) is true? B) Their influence does not extend beyond tactical concerns. c. Gap analysis These brands offer experiences and we buy them with that experience in mind. C) insensitivity e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. How to calculate depreciation and amortization from EBITDA? On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . How does FDA ensure generic medicines work the same as brand-name medicines? Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. Each week the coffee service will deliver fresh coffee. Excessive branding. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. a. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . C) They must economically communicate what the brand is and avoid communicating what it is not. Trade name A) image She went online and searched for several coffee services. Substitution (statement 1 into statement 4) 6. p q 6. Select one: D. If you are a fan of these trucks then this is truly a very rare opportunity . C) category points-of-parity; deliverable points-of-parity b. D) announcing category benefits Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. Because it will tell you which products you need to discontinue. D) resilience D) mystery D) technological advances for an attribute or benefit D) using channel differentiation Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . b. If your friends tell you that the company should be liable for a problem, then they probably are liable. There is limited availability of the product. b. Inseparability d. Equipment-based offering. a. D) point-of-weakness a. Hermione used ___________ to evaluate the quality of this service? Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? C) Perceptual maps B) channel differentiation d. Empathy Generic branding A cobranding strategy might involve a licensing agreement. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . d. The retailer has national distribution ________ are defined as companies that satisfy the same customer need. c. Copyright E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. self-expressive correct incorrect. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? Protect the product from excessive heat or cold. Which of the following statements about branding is TRUE A Customers are willing. B) A small business must avoid leveraging secondary brand associations. An example of a rsum with a common format with the name John Doe. Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. a. A) relying on the product descriptor c. Lawyers Then add. c. Commercial interface D. changing an image. B) pitch b. [Brand name] serves [target audience] who [specific need or want]. A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. \hspace{240pt}\textbf{Dividends Declared}\\ d. Multiproduct branding D) setting Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. Which of the following is the company using to convey its membership in the hatchback segment? D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. O A . d. Service shortfall Select one: b. Frodo was using the ___________ approach to making his service seem 'real'? Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. A) comparing to exemplars e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? Select one: Select one: e. National Brand, Producer brand. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. C) The highest level of brand equity involves establishing product benefits. B) communicating deliverability variables B) relying on the product descriptor ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. Best Answer. b. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. D) Choose Grissom's for an unparalleled shopping experience. Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). How much the service will cost. A) positioning. http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? D) Brand alliances A brand can be described as a promise to the customer. B) thoroughness All of the marketing concepts that deal with tangible products apply to services as well. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. C) Competitive points-of-parity 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. D) points-of-presence e. Post-purchase utility. C) realistic advantage View the full answer. a. Moment of truth B) Conceptual points-of-parity B) points-of-presence Secret shoppers are used for all of these things. This value can be expressed in terms of? A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. [Brand name] offers [how your company responds . b. Which of the following statements is correct regarding the concept of branding? E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? 1 12 4. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. B) peculiarity a. C) announcing category benefits Which of the following is NOT true regarding brand loyalty? ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. A global brand uses the same product formulation or service concept across multiple countries and cultures. What the training program for employees was intended to accomplish. a. A) It involves designing creative business ventures to positively affect both a company's cost structure Implied E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. A) Points-of-parity Search qualities Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; Select one: b. Cannibalization Options 2 and 3 are wrong: 2. A) A small business must creatively conduct low-cost marketing research. B) always correlated e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. A) straddle positioning Which of the following is NOT true about brand alliance? The purpose of this concept was to help make the point that? contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. Which of the following statements about the branding guidelines for a small business is true? He spends about 2.25 hours each day testing programs on which he has made changes. C) Clarity offers you the best prices for the best quality. Price e. You said all of these things, and meant them. A) Category-based positioning Which of the following statements about blue ocean thinking is true? Experience Qualities Patent Gandalf opened a tobacco shop in the Haight/Ashbury District. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. A sentence of the form "If A then B" is true unless A is true and B is false.