Here's why the ancient practice is gaining popularity now. SoulCycle founder Julie Rice knows a little something about the romance of a beach house. The first studio had just 33 bikes, according to, , and was set up in a former funeral home the women had found on Craigslist; the front desk, an Ikea set-up in the back of station wagon parked in front of the Upper West Side studio, and the now widely-regarded SoulCycle logo, painted on a rickshaw that also sat out front. 10 min read. SoulCycle Founders Elizabeth Cutler and Julie Rice Resign. A brief history of why Martin Shkreli got banned from Twitter. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); SoulCycle staffers and clients were grieving yesterday over the loss of spin instructor Clare Veronica Walsh, 22. In an email sent to local customers, SoulCycle cited pandemic-related financial difficulties as reasoning for the location's abrupt closure. By clicking Sign up, you agree to receive marketing emails from Insider The couple now has two daughters, ages 11 and 6. Much-used chaises and a sofa from RHs Maldives collection sit around their second fire pit. The crowd that SoulCycle attracts paired with the fact that experts are hard-pressed to deem the class entirely safe or effective has pushed people like Schlossberg away for good. In 2019, Stephen Ross, a billionaire real estate developer and majority owner of The Related Companies (AKA, Equinox and SoulCycles parent company). We've received your submission. Not long ago, a West Hollywood class (the first L.A. studio opened in 2012) welcomed a then-pregnant-with-twins Beyonce and Lee Daniels; at another time, Jay-Z arrived through the back door. "Itjust takes a minute until you find your way back to you, and you also begin to see new white space in the world," Rice tellsBeatrice Dixon, co-founder and CEO of the Honey Pot Company, in anInc. After opening two additional locations in New York City and an additional studio in Scarsdale, New York in 2010, SoulCycle was acquired by Equinox in 2011, which effectively led to studios popping up in well-to-do areas around the U.S., like San Francisco and Greenwich, Connecticut. All rights reserved. Loyal riders decided to cut back on tap-backs and stay away from the studios they had come to know and love. May 25, 2011 Cofounders Julie Rice and Elizabeth Cutler will continue to steer the SoulCycle brand, which is now owned by Equinox After rumors, and a New York Post article, that Equinox gyms and. "There is no elevator to success; you have to take the stairs." Julie Rice Julie Rice (@julierice_) is an entrepreneur best known for co-founding the fitness phenomenon SoulCycle. They moved to New York City just after, but the self-confessed . Despite her affection for the industry, by 2002 Rice was ready to leave and head home to New York to start a family. We are forever grateful to Elizabeth and Julie for creating this incredible company.". After dragging its feet for three years, the company then announced in 2018 that it would withdraw its IPO request due to market conditions,, . A lot of bad things are happening in crypto now. After dragging its feet for three years, the company then announced in 2018 that it would withdraw its IPO request due to market conditions, CNN Business reports. On top of leaving a bad taste in customers mouths, Rosss decision to host the fundraiser went against the very mission of SoulCycle, which involves, .SoulCycle trainers were also shocked to hear of the event; in fact, , numerous instructors, many of whom identify as LGBTQ and nonwhite, and who are paid to spread a message of positivity and welcomeness, felt frustrated, blindsided, and hurt by the news,. SoulCycle's founders have resigned Ashley Lutz and Mallory Schlossberg Apr 8, 2016, 10:01 AM SoulCycle cofounders Julie Rice and Elizabeth Cutler are leaving their positions at the brand.. And thats saying a lot coming from a fit, active boss. Why you should always wash your face last, plus more revelations. Mentions of recession, bankruptcy, and Insolvency in SEC filings have all been steeply higher over the past two years compared with 2018 and 2019. Hiking in L.A.s canyons with friends and running on the beach was a huge release valve that kept her sane amid crazy hours. Not exactly the pristine studios youre used to seeing with motivational quotes on the walls and 50+ bikes per class, but it did the trick to get people hooked. [1] SoulCycle Founders Elizabeth Cutler and Julie Rice Resign The two resigned as co-chief creative officers, but will stay on the company's board. The pair founded SoulCycle a decade ago with one studio on the Upper West Side. They moved to New York City just after, but the self-confessed beach people never lost sight of their desire for sand dunes, sky, and surf. The company paused the process in 2016. But theres also those who cant be persuaded by the elitist culture, and even former riders who exited the dimly lit studio, saw the light, and never looked back.While this may not be true for all of the clientele, there's something about being shoved to the back of a room amid a sea of perfectly sculpted and tanned women with massive diamond rings, clad in SoulCycle's signature apparel, that doesn't make you feel great, Mallory Schlossberg, a former SoulCycle enthusiast, wrote for Business Insider. Kelly Ripa started talking about taking back-to-back doubles, as did Lena Dunham. Since then, there have been several iterations of the stationary bike, with design changes to, enhance comfort and make for a smoother ride, . It's youpushing the pedals. billy eichner (@billyeichner) August 7, 2019 Ross, a New York real estate developer, is the chairman and founder of the Related Companies, which encompasses fitness, restaurant and lifestyle. where attendees were charged anywhere from $100,000 to $250,000 for tickets. , a digital platform and fitness app that would allow the company to stream its classes. Sources said she was due to move to LA next month to open a studio there. When we started Flywheel, I wanted to go in the complete opposite direction, purely because it was more of who I am and I wanted those other people to have a shot at it. . retailers. February's Skin-Care Launches Are Here to Give Your Skin Some Extra Love. "We have created a very kind of supportive and encouraging community of people where its not about whos prettier or who has more jewelry or who has the better workout outfit," Zukerman told Business Insider last year, ostensibly alluding to SoulCycle's famously wealthy clientele. Cyclist wants default victory in hit-and-run suit against Canadian teacher with size-Z prosthetic breasts placed on paid leave, What's next for Buster Murdaugh after dad's murder conviction, life sentence, Murdaugh son collapsed outside court after sitting stone-faced through dad's 6-week murder trial: source, How a retired detective snared his seventh 'Torso Killer' confession, It's insane that NYers can use but not buy pepper spray for self-defense: Change this now, Tom Sandoval breaks silence on Ariana Madix split amid cheating claims, Kelly Osbourne posts first photo of baby son as he hangs out with uncle Jack, Greys Anatomy alum Isaiah Washington retiring from acting: The haters have won, Max Scherzer's first look at the new pitch clock, Kellyanne Conway and George Conway to divorce. "Some days are mirror days, and some days are not," says Rice. The cultures at SoulCycle and Flywheel were completely different. While SoulCycles affiliation with Equinox certainly helped the brand expand far and wide (by 2018, the brand made its way overseas and opened studios in Canada and the United Kingdom) it also resulted in backlash. I scouted them, says Rice, looking for performers like Broadway chorus members, professional cheerleaders, dancers and actors. [49], Learn how and when to remove this template message, "How SoulCycle Got Stuck Spinning Its Wheels", "SoulCycle Radio to Launch Instructor-Guided Virtual Workouts Beginning April 6 on SiriusXM", "SoulCycle CEO on her college wake-up call and the No. What Is a Sound Bath? 1 thing women can do to get ahead", "Ruth Zukerman Spins Cycling Into Success", The Jewish Journal of Greater Los Angeles, "The Carefully Cultivated Soul of SoulCycle", "How I Built It: Cycling Chain SoulCycle Spins Into Fast Lane", "SoulCycle founders are peddling fun in the gym", "How an Ex-Talent Manager Co-Founded SoulCycle and Sold for $90M", "How One Woman Single-Handedly Changed the Indoor Cycling Game", "One of Soul Cycle's founders turned on the brand and started its biggest rival", "How SoulCycle Reinvented the Stationary Wheel", "Villency, the Designer of the SoulCycle Bike", "The Co-Founder of SoulCycle Joins Another Hot New York Startup", "SoulCycle Co-Founders Cutler and Rice Have Resigned: Exclusive", "SoulCycle Shelves Plans for U.S. IPO After Three Years in Limbo", "SoulCycle's New Exercise Bike Will Make Your Workout Even Harder", "SoulCycle to Enter Canada as it Commences International Expansion", "How SoulCycle Plans to Keep the Soul without the Cycle", "Flatiron residents sue SoulCycle over constant 'bowling-ball'-like thuds", "Flywheel and SoulCycle are having an identity crisis", "SoulCycle bets on a new brand, this one is off the bike", "SoulCycle expands further, gets into the HIIT trend", "SoulCycle CEO Melanie Whelan talks expanding abroad and online", "SiriusXM And SoulCycle Team Up To Launch 'SoulCycle Radio', "SoulCycle just launched a new media division", "Equinox and SoulCycle are launching a talent agency for fitness influencers", "Equinox & SoulCycle Launch Full-Service Management for Fitness Talent", "SoulCycle is turning its rides into live music concerts", "SoulCycle Launches SoulBeat, An In-app Experience For Riders", "SoulCycle CEO Melanie Whelan has resigned, marking the end of a tumultuous year for the boutique fitness company", "People Are Panic-Buying Meat, Toilet Paper and Pelotons? As the pandemic pushed riders out of the studio and into their homes, they longed for a way to find their souls within their own four walls. Yes, There Is a Correct Order for Everything You Do in the Shower. Rice saw the, possibilities in charging clients by the class, Based on SoulCycles popularity, youd probably assume the brand quickly went from grit to glam, but that wasnt exactly the case. But yet, SoulCycle persists. SoulCycle's third founder, Ruth Zukerman, left the brand and started a major competitor called Flywheel. She'll be able to explain any equipment or the moves you'll need to know, plus she may be able to guide you during class. [24][25][26], In February 2018, the company launched SoulActivate, an on-the-bike class that incorporates high-intensity interval training (HIIT). Rice saw the possibilities in charging clients by the class, and rest was history. "The mirror can be great for checking your form, but when you ignore it, you can really push yourself by getting lost in your own world. She and her now husband, Spencer Rice, fell in love and got engaged while living for a year in an abode on Malibus serene, wave-studded coastline. Rewind to 2006: Spin instructor Ruth Zukerman introduced two of her clients Elizabeth Cutler and Julie Rice to one another and they immediately hit it off. "We founded SoulCycle ten years ago with a mission to create happiness and empowerment through exercise. I am so excited to have my very special guest, Ruth Zukerman, who is the co-founder of SoulCycle and Flywheel and pioneered the boutique fitness industry by creating the "studio" and pay per class structure. Like Bozoma Saint John of Uber, Rice has her work cut out for her. If I grow old in this room and look at the ocean change seasons, I will be fine. After the renovation, floors visually flow from indoor to out, with teak door and window frames bleached to blur that line. Though then-SoulCycle CEO Melanie Whelan put out a statement on Instagram explaining that the company did not support the event, many trainers and riders alike werent satisfied with the response. Elizabeth Cutler and Julie Rice "have resigned as co-chief creative officers to 'pursue new projects,'" SoulCycle confirmed to Business Insider. 2023 Cond Nast. User Agreement and Privacy Policy and Cookie Statement and The social media platform is trying to force Musk to complete his takeover deal. Youre officially subscribed to our newsletter. Rices ultimate decision to leave the business wasnt due to disillusionment, but a lifestyle need. If you didnt go to class, you had a serious case of FOMO. Rices industry experience led to her cultivating instructors like talent. Privacy Notice The move announced on social media on Wednesday reteams Davis with Akman, with whom she . April 28, 2021. It was the best blind date wed ever been on, Rice has often said about their lunch at Soho House. Sitemap, Your California Privacy Rights The claim was met with skepticism; industry leaders, believed it had much to do with competition. And as the release of SoulCycles long-awaited at-home bike was pushed later and later, Peloton stepped up to take its place. So they decided to create a different kind of space for connection--one that gives people access to communication coaching in an open, judgment-free environment. The brand filed to go public in July, but gym brand Equinox owns a 97% stake. And it could get a lot worse. "If you've ever read Simon Sinek, he always says, 'Your happiest customer is only as happy as your happiest employee,'" Rice says. It remains to be seen whether the long-standing industry favorite will revive its soul and come out on top, or continue to lose traction to Peloton. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Many cycling studios are vying to capture people who are interested in indoor cycling, but SoulCycle is still the undisputed leader. Its sort of like we open up the doors and people come and go and enjoy the ocean, and we all enjoy each other, says Rice. The following is an excerpt from SMIRK, a memoir of journalist Christie Smythe's unusual relationship with "Pharma Bro" Martin Shkreli. "We don't know better than the people who are using our products," Rice says. Instead, youll be charged between $30-$36, depending on studio location, for each class, and youll want to grab a few more dollars on your way out the door if you plan on renting shoes and purchasing water. The three went on to found SoulCycle a mere four months after their meeting. Rices favorite: hanging bedside lamps with ceramic tops and woven shades. ), Rice, her husband and Cutler are now partners in LifeShop, which invests in and advises other entrepreneurs and creates concepts of our own in the wellness space, she says. The brand is planning an expansion into new studios and at-home cycling workouts. The companywill place peopleinto groups, where they'll have conversations on a range of topical and personal subjects facilitated by guides; the goal is to create a sense of community, even if everyone in the room is a stranger. February's Hair Launches Are the Foundation of Great Hair Days. Terms of Use And the data confirms it: not only did Peloton see a 66 percent increase in revenue compared to this time last year, but also a boost in social media followers as SoulCycles follower base stayed relatively flat. It definitely feels more daunting the second time around.. [17], In July 2015, SoulCycle filed to raise $100 million in an initial public offering at a valuation of around $900 million. Wealthy people on the coasts have long hired personal trainers to keep their bodies taut. However, nothing quite felt like being at the beach enough, says the entrepreneur. Alone on a stationary bike, you can spin your wheels: Boredom sets in, your workout stalls, and you suddenly remember you need to buy milk. The brand is planning an expansion into new studios and at-home cycling workouts. An annual end-of-summer party involves a big beach dinner and an ice cream truck. "The bottom line is, if you enjoy yourself, you're going to keep coming back, and that adds upyou will see your body change," Cutler says. 18 days after the fundraiser was announced, data showed that class sign-ups had decreased by nearly 13 percent. A 31-year-old SoulCycle employee died on Wednesday due to injuries sustained when she was hit by a box truck while riding her bicycle in the East Village, cops said. . If you want to do your own thing, please don't ride in the front row.". Now, as Creative Director at Flywheel, she teaches sold out weekly cycling classes. In a May 2018 filing with the U.S. Securities and Exchange Commission the IPO was cancelled citing "market conditions. "Close your eyes and keep your feet on the beat of the music. Rice told The Cut she wants to help the brand continue to thrive as a community, meaning: more amenities, programs, and events. The cultures at SoulCycle and Flywheel were completely different. SoulCycle's third founderRuth Zukerman, left the brand and starteda major competitorcalled Flywheel. To maintain an air of us-and-them, theres a rather high barrier to entry to finding your soul. She wanted to get away from the very ambiance she helped create. [21] Following its success in the Canadian market, the company opened a second studio in Toronto and another in Vancouver. Uri Levine is the Co-Founder of Waze, one of the world's largest community-based traffic and navigation applications. She also graduated from California Polytechnic State University in 2007, according to her LinkedIn profile. Unlike Flywheel, SoulCycle does not offer memberships. My husband is the most supportive person in the world and was, of course, a total cheerleader, but I think even he had his doubts., Being the first to charge $27 per class (now $30) for a 45-minute workout thats already included in gym memberships was a bold move. The brand filed to go public in July, but gym brand Equinox currently owns a 97% stake. [27], In October 2018, Whelan announced that SoulCycle would begin operations in the United Kingdom, with a studio slated to open in London the following year. SoulCycle co-founder Julie Rice said in a statement: "Clare was a wonderful and beloved member of our community. Use of this site constitutes acceptance of our This authentic connection helps fuel her daily work. Adds Gail Berman, CEO of The Jackal Group, whosays most people didnt realize someone from the industry was behind it (Rice admits she didnt ask for help or favors from friends in the business):Whether she learned them in Hollywood or they were just natural, the skills that made Julie a successful talent manager were well suited to building the phenomenon that is SoulCycle.. The ambitious, bold and hungry start their week with The Business of Business! SoulCycle is known for its cult-like following, through classes that elicit obsession, all-consuming passion, and even a hypnotic state (perhaps from a combination of endorphins, candlelight, and a well-known grapefruit scent emanated from said candles). Sarah Lawrence for Vox. Classes for the week ahead open up each Monday at noon, and the most dedicated riders are known for marking it on their calendars and grabbing their spots right away (the phenomenon is so widely known amongst regulars that SoulCycle, Keep in mind, you probably (read: definitely) wont want to grab a front-row bike if youre a first-time rider or are still getting the hang of busting dance moves, maneuvering dumbbells, and peddling all at the same time. She and her now husband, Spencer Rice, fell in love and got engaged while living for a year in an abode on Malibu's serene, wave-studded coastline. This wouldnt be the last time SoulCycle felt the burn from Peloton. SoulCycle is a fitness company owned by Equinox Group which offers indoor cycling and spinning workout classes. SoulCycle is also known for its famously loyal clients who sign up for the week's classes at noon on the dot each Monday. Instead of resigning, she was tasked with opening Handprints New York office; Spencer became creative director at a N.Y. marketing agency and later CMO of SoulCycle (from which he also resigned in 2016). "You are sort of dropping all the senses," says Rice, who cofounded the cycling empire with Cutler in 2006. Watching him build actors in an entrepreneurial way influenced me., Although from the outside SoulCycles rise appeared meteoric, Rice doesnt remember it that way. The following is an excerpt from SMIRK, a memoir of journalist Christie Smythe's unusual relationship with "Pharma Bro" Martin Shkreli. Rice didnt leave her job, then as a commercial agent, until a month before opening on April 15, 2006. In 2015, SoulCycle co-founder Elizabeth Cutler (DistSt'89) launched a spin sensation. [31][32], In October 2018, SoulCycle partnered with Apple Music, making available instructor-curated playlists and motivational audio. What SoulCycle's Founders Learned About Listening to Customers and Building Community, Beatrice Dixon, co-founder and CEO of the Honey Pot Company. . Analysis: the sharks are circling crypto, and its going to take a lot to fight them off. ABG, owner of Forever 21 and Lucky Brand, said a lot of nasty things about the one-click checkout star in a lawsuit earlier this year. Now the bedroom is this perfectly intimate size, a dreamy space thats very ethereal, with linen drapes from de Le Cuona that the sun filters through. Rice agrees, the [primary] bedroom-bathroom situation is pretty epic. As board members and as riders we remain committed to seeing SoulCycle succeed.". We are all deeply saddened by her passing. But not even the pandemic will push the company to give its customers (and their wallets) a break: prices for private instruction start at $1,200 a pop. It was a seemingly perfect match: Zukermans experience teaching spin lent itself nicely to Cutlers desire to find (or, create) a luxury indoor cycling option since she moved to New York City. Celebrity SoulCycle Instructor Angela Davis Joins Akin Akman as Co-Founder of AARMY Fitness Studio. Introduce yourself. Its incredible to have a blank canvas to start all over again. In the summer we spend most of our time up on what we call the bluff, a little outdoor seating area that looks over the ocean, says Rice. It might sound a little over-the-top, but thats because over-the-top is exactly what SoulCycle is, and why the luxury workout gets so much hype (and flak) from far and wide. SoulCycle founder Ruth Zukerman, workout guru Melissa Wood, basketball mag SLAM and America's Got Talent Season 13 winner Shin Lim are clients of the firm too, I hear. I was looking for that experience, and there was none to be found., While she was on maternity leave, Rice was introduced to real estate agent Elizabeth Cutler, a super gutsy risk-taker with unbelievable entrepreneurial instincts, she says, joking, it was the best blind date ever [because] we had the same vision but really different skill sets. On the back of a napkin, Rice and Cutler calculated: If we could see 75 to 100 people a day, we could pay rent, childcare and take home a little extra money so we wouldnt feel so bad about leaving our kids all day., The instantly inspired pair was off and running, settling on a spin concept (Cutler wanted cardio to take off baby weight) and divvying up responsibilities: Cutler would look for a space, Rice for towels, for the most important thing was how we could bring pride, joy and empowerment to people in a way that felt fun, social, chic and aspirational., Four months later, with a small, undisclosed amount of seed money from Cutler, SoulCycle opened in an old dance studio on W. 72nd St. that they had found on Craigslist. The firm operates on a pay-per-class basis and does not offer memberships. Classes for the week ahead open up each Monday at noon, and the most dedicated riders are known for marking it on their calendars and grabbing their spots right away (the phenomenon is so widely known amongst regulars that SoulCycle sold a Monday at Noon shirt at one point). Makes me wonder why she left Soul Cycle and founded Flywheel considering how similar they are. The Daily Digest for Entrepreneurs and Business Leaders. Youll likely want to book your class online, too if you want to get your bike of choice, that is. The company saw its revenue triple between 2012 and 2014, from . [1] As a result of accelerated consumer demand for at-home fitness options,[36] the company lost market share to Peloton, a firm offering stationary bikes used to stream at-home spin classes. In 2016, they sold the remainder because it felt like the right time and resigned, says Rice. After studying dance in college and teaching fitness classes in New York City, she ended up co-founding two indoor cycling studios, SoulCycle and Flywheel. From living in it, I think we really understood how to make the house function better for us, says Rice. They figure out a way to make it happen. They realizedthat many people could benefit from this kind of coaching--and that was an opportunity. In her first 100 days, the former media executive has had to work through how to safely bring riders back to classes and fix what's. To see what SoulCycle has become, the community it created and serves, and the positive impact its had on the lives of our riders and our staff has been humbling," Cutler and Rice told Business Insider. It doesnt feel like Vincent Van Duysen or Axel Vervoordt, because its not as moody as that, but we brought somewhat unexpected materials to this modern space that are very clean but also soft, with that tactile nature and light play. Otherwise, unity was achieved by the tight palette of bleached woods and matte black fixtures. I dont think there would have been a SoulCycle if I hadnt worked in the entertainment business, says Julie Rice, who co-founded the indoor cycling phenomenon in 2006 after bowing out of a 20-year career as a talent manager. Unlike Flywheel, SoulCycle does not offer memberships. The why? At SoulCycle, we very quickly became the club you cant get into, and that has a lot of appeal to a lot of people, Zukerman said on the Wharton Business Daily podcast. A heavenly vintage Mario Bellini Camaleonda sofa and sleek stone Axel Vervoordt coffee table in the living room establish the aesthetic of elegant minimalism warmed up and softened. Make your everyday routine even more pampering. Since then, there have been several iterations of the stationary bike, with design changes to enhance comfort and make for a smoother ride. Rice joined WeWorkas a partner in 2017, while Cutler took some time off to spend with her family. Hurley worked as a studio manager for the fitness company SoulCycle, according to an online profile. Keep in mind, you probably (read: definitely) wont want to grab a front-row bike if youre a first-time rider or are still getting the hang of busting dance moves, maneuvering dumbbells, and peddling all at the same time. It should be viewed as opinion. Whether you love it or hate it, SoulCycle has maintained relatively steady growth on social media throughout the years, which is just one testament to its loyal fan base. "And we pretty much created at the time what was a utopia. While SoulCycles affiliation with Equinox certainly helped the brand expand far and wide (by 2018, the brand made its way overseas and opened studios in, ) it also resulted in backlash. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. Architectural Digest may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. 2023 The Hollywood Reporter, LLC. "Put your own ego aside and listen ifsomebodywants it in a different way.". 19,396, This story has been shared 7,427 times. Spencer and I always say once we hit the Napeague Stretch, everything in our body shifts. But not even the pandemic will push the company to give its customers (and their wallets) a break: prices for private instruction start at $1,200 a pop. You begin to see the ocean, the topography changes. It was the best blind date wed ever been on,, about their lunch at Soho House. I really trusted Vanessa. And Alexander brought options that almost always made her friend and client very happy. Instructors are part DJ, part guru with intensely loyal followers, many of whom consider noon on Monday, when online registration opens, to be their most important appointment of the week. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Falling down the rabbit hole how a reporter became part of the Martin Shkreli story. If you want to do your own thing, please don't ride in the front row.". Thanks for contacting us. When we started Flywheel, I wanted to go in the complete opposite direction, purely because it was more of who I am and I wanted those other people to have a shot at it. All Rights Reserved. starts here. Julie served as Co-CEO at SoulCycle from 2006 to 2015 before joining WeWork in November 2017. [29], In June 2018, SoulCycle created a media division. After leaving SoulCycle in 2016, Rice will focus on promoting community at the office-leasing powerhouse, an initiative she's been super effective at in the past. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us.