She attended Auburn University on a gymnastics scholarship and has been a regular there. Jeff Graba doesn't see why Lee can't go to school while enjoying the trappings that come with being a multiple-medal winner in one of the Olympics marquee sports. Bradwell was one of 10 college athletes that Sam's Club signed to a deal, the retailer said, including Southern Methodist University soccer player Sam Estrada and Georgia State University wide receiver Sam Pinckney. However, a key caveat of the new ruling is that non-Olympic sponsors cant mention the Games in their brand advertising, so as to maintain Olympic sponsor exclusivity. She will also rake in appearance and speaking fees for years to come, as she emerges as the Olympic movements next It Girl, a title he says American gymnasts have taken on after successful Summer Games since Retton won gold at the 1984 Olympics in Los Angeles. Among the sponsorships Biles earned five years ago were deals with Hersheys, Kelloggs and Nike. Sports agent Blake Baratz on what Suni Lee's win means for her brand. 2 men found drugged after leaving NYC gay bars were killed, medical examiner says, College athletes profiting off of NCAA policy, College athletes take advantage of new NCAA policy, One way to fix Social Security? Recent changes to name, image and likeness rules now allow Division I NCAA athletes to monetize their marketability. . Furthermore, she won two more medals in Tokyo to the delight of most fans. Suni Lee Opens up About Her Struggles as a College Gymnast : Did Have That She hasn't ruled out trying to do both collegiate and elite gymnastics at the same time. And youth is on their side. Lee now has two medals in Tokyo, with an opportunity to win two more individual events in the next week. When Suni Lee stepped onto the podium inside the Ariake Gymnastics Centre and placed around her neck the Olympic gold medal for the womens all-around, the 18-year-old U.S. athlete from Saint Paul, Minn., took her spot as the No. Newly minted Olympic gymnastics champion Sunisa Lee says she's still committed to going to college at Auburn. S&S is based in Boston and is a boutique agency that counts Olympians, personalities, influencers and chefs as clients. Thompson echoed many of the same sentiments, adding that perhaps joining Biles on her sponsor-supported, post-Tokyo Gold Over America Tour could put Lee to an even stronger earning position. The total guarantee of the deal is $150 million, and $100 million was guaranteed on signing. Flight + Hotel (+Car/Transfers) Flight + Car. For Sunisa "Suni" Lee and Caeleb Dressel, two of the Tokyo Olympics' breakout stars, the road to Paris 2024 is paved with riches. Her graceful movements and incredible leaps were a sight to behold. Burton also noted that as an Asian American athlete, Lee also embodies diversitya valuable attribute to marketers today. Known for her skills at a very young age, Lee started competing in 2016 at the U.S. Classic. LSU Gymnast Olivia Dunne vs Olympic Champion Suni Lee: Who is Wealthier? Send us a tip using our anonymous form. It hasnt really worked out as intended for the lower-profile athletes, says John Grady, a sports law professor at the University of South Carolina. Ad Age and Creativity Staff You may opt-out by. Set on an island in the Saint Lawrence River, in Canada's Quebec province, Montreal is a historic, yet modern city, known for its European flair, vibrant nightlife, superb cuisine, cultural diversity and joie de vivre (zest for life). 1.7m Followers, 376 Following, 152 Posts - See Instagram photos and videos from Sunisa Lee (@sunisalee) sunisalee. Its one of the best athletes in the world not just gymnasts in the world, one of the best athletes in the world has chosen to come to Auburn. The so-called NIL rules that took effect July 1 allow college athletes to strike deals with brands that use their name, image and likeness. Though the amount is unclear, it appears those wins each come with prize money. Overall, Thompson sees Lee and her teammates' decision to attend college a win-win for both brands and the athletes. For now, S&S is focused on national deals, but local partnerships from her home state of Minnesota and her new college in Alabama are possible, St. George said. After Biles won the all-around gold medal in the 2016 Olympics one of four golds she took home that summer she reportedly earned more than $4 million in endorsement deals. They both came at a perfect time, Delpy Neirotti says, adding, Its going to be advantageous for both of these stars in terms of commercial value., This is a BETA experience. In the wake of her four-gold-medal performance at the Olympic Games in Rio, Biles, for example, built a robust sponsorship portfolio. If you purchase a product or register for an account through one of the links on our site, we may receive compensation. A cemetery posted a personal ad for a goose whose mate died. Before her arrival to Auburn for the 2022 season, she was a seven-time U.S. National Team member. 2 with an estimated 1.5 million dollars made from NIL deals. Sunisa Lee. Longer term, her gold is even more valuable. Lee's longtime coach Jess Graba and Auburn coach Jeff Graba are twin brothers. But her impending haul off the mat is actually worth much more. How do you put a price tag on that?. Her phone practically melted from her notifications on social media from random well-wishers to actress Reese Witherspoon. The fact that Simone Biles pulled out kind of put more laser-focused attention on it. Both Minnesota Gov. Thats not to discount Michael Phelps and some of the other great athletes that have been a part of the Olympics, but I anticipate that she will become very visible and very popular. Credit: AP Sunisa Lee, of United States, poses for a picture. For example, when Nike was an official sponsor of the Olympics in years past, an athlete like Biles wouldnt have been able to wear Athleta gear at the Games. So it'll be really exciting for me when I can just, like, go out and do stuff.". By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. The latter is probably out of the question for Lee, since Auburn is an Under Armour program, but according to Dorfman, a number of options should be on the table for her, from performance-based products like Gatorade, to exercise equipment, to fashion brands or haircare and grooming products, like Dove or Revlon. Matthes co-leads the division with WME agent and partner Jon Rosen, who became certified by the MLB Players Association in 2019 to represent Correa, who will be an unrestricted free agent this offseason. Thompson echoed many of the same sentiments, adding that perhaps joining Biles on her sponsor-supported, post-Tokyo Gold Over America Tour could put Lee to an even stronger earning position. Copyright 2023 CBS Interactive Inc. All rights reserved. As you can imagine, she was inundated with a bunch of requests and a bunch of people trying to get access to her. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Shes out of central casting. "There's a pro league for gymnastics, it's just endorsements," Jeff Graba said. See Shakira's Hottest Bikini Pictures, Shes a Genie in a Bikini! Gymnasts had to choose between accepting endorsements or college scholarships. Lee didnt flinch under the pressure, turning in the performance of a lifetime with a total score of 57.433 to hold of Brazils Rebeca Andrade for the gold. There will likely be no shortage of possibilities for the charismatic Lee, the first Hmong American to win an Olympic medal. Winning medals were on her agenda as she won the gold medal for the all-around event and excited the gymnastics fraternity. Suni opened up in May about how difficult it was to wait for the Olympics when it was postponed due to the coronavirus pandemic. After Biles won the all-around gold medal in the 2016 Olympics one of four golds she took home that summer she reportedly earned more than $4 million in endorsement deals. Her mother's long-time partner John Lee bred her throughout her life as she keeps his surname. Lee will be a case study for years to come," says Vince Thompson, Founder, and CEO of MELT, a sports marketing and branding agency, adding that now, the sky's the limit for her. Churchill Downs has been home to some of the most incredible moments in sports history. Lees team is seeking deals with brands that are authentic to Lee as a person. She started competing when turned six at the Midwest Gymnastics Center in Little Canada, Minnesota. "I won't be doing any gymnastics. With her masterful gold medal performance amid a whirlwind of attention and emotion caused by Simone Biles withdrawal, Lee now moves into the role of Americas newest face of the Games. Lee could become the first true litmus test for athletes in traditionally nonrevenue college sports. It remains to be seen what kind of endorsements Lee will cash in on, but the 18-year-old will have no shortage of options to take advantage of. Rule 40 is still a work in progress, according to Brant Feldman of American Group Management, which represents Olympic and Paralympic athletes for endorsement deals. The Americans have produced each of the past five Olympic champions. The gymnasts will continue to have a presence on TV and streaming services through collegiate conference networks, staying relevant with the viewers and brands, Thompson says. Lee, 18, landed her first gold medal Thursday after delivering a gutsy performance in the womens gymnastics all-around final, an event Simone Biles was favored to win before she withdrew, citing her mental health. She is the holy grail of consumers, the target for nearly every marketer in America. But her impending haul off the mat is actually worth much more. She confirmed this week she still intends to compete as a freshman beginning next month for Auburn University. Theres almost always someone who emerges as the fresh new face of the Olympic Games, and it is almost always a female, Burton said. Then, she joined the Dancing With The Stars competition and earned a lot of wealth. Post navigation. Videos Tagged. Were just preparing for anything, Graba said. She is endorsed by the Pearson+ app right now and has a net worth of a staggering $2 million at just 19 years old. However, the elite athletes net worth is a bit of a mystery. Its yeah, this is huge Its the biggest event of the Olympics. The. After the success she found in gymnastics, she took part in the famous tv reality show Dancing With the Stars. The St. Paul, Minn., native has committed to attend Auburn University. A day after a thrilling victory in the women's all-around, the St. Paul gymnast insisted she's ready to go to start her college career at Auburn. Sunisa lee (@sunisalee_) November 15, 2022. Klicken Sie auf Alle ablehnen, wenn Sie nicht mchten, dass wir und unsere Partner Cookies und personenbezogene Daten fr diese zustzlichen Zwecke verwenden. Lees win in the all-around could be leveraged for as much as $10 million over the young athletes lifetime, Burton said. The run-up to the Olympics is a grind at the elite level. Olympics2024Chances, Im Obsessed: Olympic Champion Suni Lee Reacts to an Adorable Surprise From All Rights Reserved. Sunisa is the only player from Auburn, whereas Bronny James tops the list with a valuation of $7.3 million. The fact that she sort of stepped up and won gold amidst all this controversy and issues about mental health and the pressure involved she was just under a microscope, and she came through.. Community Rules apply to all content you upload or otherwise submit to this site. Lee could now potentially get a branded doll or clothing line, as long as it doesn't incorporate Auburn in the design.
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