kaplan and haenlein classification of social media

In other words, KM has an intermediary effect for these two SM activities. 0000004884 00000 n WebTerjemahan kata HAENLEIN dari bahasa indonesia ke bahasa inggris dan contoh penggunaan "HAENLEIN" dalam kalimat dengan terjemahannya: Menurut Kaplan dan Haenlein ada enam jenis media sosial: In this way, the CART method also indicates the individual impact of an attribute on the target class. In addition, in order to strengthen global competition, the EU, through a number of technological policies, emphasizes the need to strengthen the European IT industry, among other things, through the quality of services provided by these companies. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of Length: 10 page (s) Publication Date: Jan 15, 2010 Discipline: Operations Management Product #: BH369 However, some authors disagree on the attributes to be used to measure the quality of IT services [51]. 0000017865 00000 n The growth of the number of companies in this industry using SM for their business is to be expected in relation to future studies, which would increase the sampling framework. This viewpoint provides insights to anyone who is interested in researching consumer use of social media or using social media in a managerial context, and will The findings offered by Tseng [23] show that collected external knowledge is an important factor in improving the quality of services. Instagram let anyone has the opportunity to attract other user attention by doing social construction from its of the contents through his hb```b``g`e``ed@ A&@6$%"&P5,Xa; 0000002625 00000 n Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Starting from the above-mentioned position, for the purposes of this study, 7 client activities in SM were defined within the scope of the SM category of Visibility. Interactive impact analysis has shown that efficient knowledge storage leads to increased service quality regardless of whether other KM functions are efficient. The contribution of the personal information that clients present on SM (c1) to SM importance toKM is 6%. WebKaplan, Andreas M. Haenlein, Michael Registered: Abstract The concept of Social Media is top of the agenda for many business executives today. Second, the method effectively identified the most important predictors and trajectories between predictors and target variables without specifying functional form and testing for normality, correlation, multicollinearity, and other preconditions required by regression. First, the reliability and validity of the attributes were determined by factor analysis, and then a regression analysis was carried out to evaluate the structural model (SEM). However, the use of new services requires a careful analysis of staff competencies. Get serious! Add to Mendeley there seems to be very limited understanding of what the term This is especially important, since knowledge about SM in companies is mostly held at the level of familiarity with SM types, without a deeper understanding of their elements and related activities, and most particularly without knowing the measure of the individual and interactive impacts of these elements and activities on the processes of collecting, storing, sharing or creating new knowledge. It is obvious that, in order to assess the quality of the IT services they offer, the analyzed companies need inexpensive access to the databases of generated content. The Oxford dictionary (2011), also defined social media as websites and applications used for social networking. 0000009290 00000 n The best attribute and its best division are selected. In Proceedings of the 2008 ACM conference on Computer supported cooperative work 2008; 495504 doi: 10.1145/1460563.1460642, The presentation of self in the age of Social Media: Distinguishing performances and exhibitions online, Bulletin of Science, Technology & Society, Factors impeding Wiki use in the enterprise: a case study, In CHI'10 Extended Abstracts on Human Factors in Computing Systems, Grudin J, Poole ES Wikis at work: success factors and challenges for sustainability of enterprise Wikis. Dr. Bill Hutchinson founded the Journal of Information Warfare 15 years ago, and the staff of the JIW wanted to bring him back so that this publication could focus on its original intent namely to deliver high quality, highly technical papers on cutting edge IW and Cyber Warfare topics. For the purposes of this research, an analysis was conducted for 71 companies that provide IT services and operate within Europe. In other words, it shows that efficient KM can be established only if awareness is raised in the company that alongside the importance of the SM element of Visibility, the SM element of Association must also be recognized. More specifically, when it comes to the quality of IT services, the authors of the previously conducted studies agree that the quality of IT servicesis determined by its value to the supplier, as well as by its value to the client [44, 49, 50]. 0000012873 00000 n 0000005899 00000 n %PDF-1.4 % The DT method can only determine whether, due to the mediator effect, the importance of a factor has diminished or disappeared. [54] prove that, through improved social capital, SM contributes to the management of organizational knowledge, i.e. 0000007651 00000 n We will now provide more detail on each of these six different types of Social Media, and discuss the challenges and opportunities they offer companies. 0000006598 00000 n 0000010547 00000 n [1], This article examines personal Web sites as a conspicuous form of consumer self-presentation. 1) Self-Disclosure 2) Media Richness Which of the following is superior in terms of its time to delivery and ability to be altered? The DT method, by contrast, automatically detects the importance of various factors to the dependent variable, without the need to specify in advance any form of hypothesis about these dependencies. For this reason, it is possible to examine the intermediary role of KM (as a type of organizational capacity based on processes), which exerts influence on the business performance of a company. It is possible that the plethora of content that users leave visible on SM in some way distracts attention from content that is historical in character, and we must not exclude the possibility that the companies analysed belong to what might be termed as passive audience as regards the use of information offered by this SM element; this is a category which was has also been identified in previous research [65]. So, in order to take advantage of this type of information from SM to enhance service quality, IT companies must have a special business process as well as efficient process management system (KM processes). 0000000016 00000 n [59], see SM as a reputation channel, through which it is possible to present the reputation of a company or personnel potential. For this reason, individual differences in the estimates of the importance of SM activities for KM processes should not be neglected, and neither should the differences in terms of the perception of the mediating role of KM between SM and the assessment of service quality. Taking into account the differences between companies depending on the type of customers, it seems justifiable to expect that future studies will lead to findings that will, in the light of the potential of SM, contribute to better understanding of the differences between B2B and B2C. Faculty of Economics, University of Montenegro, Podgorica, Montenegro, 2 The relevance of the KM elements interactions for the low or high importance of KM to services quality is shown in the DT generated by Model 3 (Fig 5), while the derived rules are presented in Table 3. Show more. 'NdV$.3(d aw@&F WebKaplan and Michael Haenlein define social media as "a group of Internet-based applications that are built on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content (Kaplan, & Haenlein, 2010). With respect to social presence and media richness, Social media are defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content (Kaplan and Haenlein 2010, p. 61). In the case of the companies that were the subject of this analysis, the KM functionknowledge storage was shown to have the greatest importance in relation to the quality of IT services, which is contrary to the findings offered by Muller and Doloreux [39], but in accordance with the findings of some other authors [40] corroborating their views that companies offering knowledge-based services must also be knowledge collectors at the same time. 0000005381 00000 n 0000007556 00000 n On the basis of the rule that corresponds to Node 3, it can be seen that a low importance of the efficient storage of knowledge from SM in the company associated with a low importance of KM in terms of the quality of service. There was not confirmed direct relationship between the quality of IT services and the very important activities of SM clients related to their future plans. Therefore, it is recommended that KM be a mediator for these two important SM activities. Comment les nouveaux types de donnes fournis par les mdias sociaux doivent-ils tre analyss et cela requiert-il de nouvelles approches fondamentalement diffrentes? Since the other two activities (Visibility and Editability) were not found to have a direct importance tothe quality of IT services, hypotheses H6 and H8 were not confirmed. S. Kot, M. Tan, L. Dragolea. PDF A classification scheme for social media is presented by classifying them into six different groups: collaborative projects, blogs and microblogs, content The rule that corresponds to Node 3 indicates that the high importance of SM in terms of the visibility of clients is sometimes not a prerequisite for a high importance of SM to KM (but only for 15% of companies). SM can be used internally, through the prism of social capital, for the purpose of linking employees, sharing knowledge and experience, and informing employees about key business issues [72]. WebWhich of the following factors are used by Kaplan and Haenlein to classify social networks for marketers? Model 7 shows that, when in interaction with KM elements, information on the previous contribution of employees (b1) and information on the behaviour of employees and experts during their work on projects (b3) were no longer relevant to IT SQ, which means that their relevance was fully absorbed by KM. Kaplan and Haenlein identified six types of social media which the authors listed to include collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds and explained that firms can use these applications for their benefit.The authors also provided a set of 10 tips that organisations Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. endstream endobj 115 0 obj <>/Filter/FlateDecode/Index[23 59]/Length 20/Size 82/Type/XRef/W[1 1 1]>>stream 0000059014 00000 n &? For each generated division, its quality is calculated on the basis of the Gini index, based on the purity of the data sets obtained by this division (the purity of the sets is defined relative to the target classes, and it is intended to have as many members of the same class as possible in the resulting set). creating new knowledge and knowledge sharing (in this case, knowledge transfer from the provider to the user and from the purchaser to the user). Model 1 shows that all 4 SM elements add to the importance of SM to KM (as confirmed by the hypotheses H1-H4), with Visibility accounting for 45% of this contribution, Editability for 31%, Association for 18% and Persistence for only 6%. Firstly, we investigate to what extent the different activities of clients on social media (SM), are important to the processes of knowledge management (KM) in companies. This will be done by linking closely with the academic IW conferences, to deliver new and exciting articles for publication in the JIW. 0000004174 00000 n For this attribute, a tree node and branches are generated that correspond to the values of the attributes by which the division was performed. 0000031386 00000 n Abstract Social media are a group of mobile and web applications which enable the creation and exchange of user-generated content. In the following entry, the term social media is defined and diffe Social Media - Kaplan - Major Reference Works - Wiley Online Library Skip to Article Content Skip to Article Information The obtained results suggest that in order to offer better IT services, it is not enough for the company to collect and generate valuable knowledge, but that it is also necessary to attach importance to knowledge storage. This result may be due to the fact that these companies create a large amount of knowledge, but use it either inefficiently (without the formalization of the KM process) or incompletely when developing or evaluating a service. This result also appears logical since KIBS base their business operations on the current and future exploitation of stored knowledge, and if there is no knowledge stored, neither its further transfer and sharing, nor its use by those who were not employed at the moment when the knowledge was collected or created, is possible. INTRODUCTION: The term "social media" refers to a series of technical applications and websites that were initially created to facilitate interpersonal social interactions. Model 5 examines which SM activities are important toIT service quality (hypotheses H6a.1-H6a.7, H7a.1-H7a.7, H8a.1, H9a.1-H9a.5), Model 6 evaluates the importance of SM offers to IT service quality in interaction with KM elements (hypotheses H6b-H9b). >&&nJB+HA%! PA However, the importance of this activity for an efficient KM has been confirmed. Model 7 evaluates the importance of individual SM activities to IT service quality, in interaction with KM elements (hypotheses H6b.1-H6b.7, H7b.1-H7b.7, H8b.1, H9b.1-H9b.5). 2017; arXiv preprint arXiv:1711.11403, The role of social media in the knowledge-based organizations, In Integrating social media into business practice, applications, management, and models, Do social media marketing activities enhance customer equity? Also, at this stage, the companies agreed that the questionnaire fill out those who are most involved in the development and innovation of products and services, as well as decision makers. 0000004779 00000 n The existing literature fails to identify to which extent the utilization of social media could be relevant for increasing the effectiveness of knowledge management, in respect to overall business operations. This paper aims to synthesize research and findings on the content of MOOCs utilization in the educational process and to contribute to a better scientific understanding of MOocs and other edtech tools such as Kahoot, Google Documents, TitanPad and Etherpad, as they can be used in real conditions to improve educational technology. After the transition from an industrial to an information economy, and, thus, the shift in focus from material to intellectual resources, knowledge management (KM) has become an interesting and necessary concept in overall enterprise management. The SM element of persistence has the strongest direct individual impact on service quality. Understanding the functional building blocks of Social Media, Zhang J, Qu Y, Cody J, Wu Y A case study of micro-blogging in the enterprise: use, value, and related issues. 0000003031 00000 n Many recent papers exploring the link between SM and business performance highlight the importance of social corporate networking and online social connectivity i.e. Thus, Danis and Singer [66] recognize SM as an IT resource where users consciously leave information about current projects and competencies of those engaged in these projects, which can all serve as knowledge for future use. The greatest importance is determinedfor those activities through which clients provide information on their business intentions, which is in line with the findings of Krkkinen et al. Kaplan and Haenlein [58] claim that, in order to increase visibility, SM users deliberately or inadvertently reveal information about themselves or their behaviour, thus implementing a self-promotion strategy, or else a self-branding strategy. From this, it can be concluded that KM elements are not fully or efficiently used by the analyzed companies. An empirical study of luxury fashion brand, KM critical success factors: a comparison of perceived importance versus implementation in Malaysian ICT companies, Amin M, Yahya Z, Ismayatim WFA, Nasharuddin SZ, Kassim E, Service quality dimension and customer satisfaction: An empirical study in the Malaysian hotel industry, Assessment of service quality in the hotel industry, Journal of Quality Assurance in Hospitality & Tourism, Measuring customer satisfaction with service quality using American Customer Satisfaction Model (ACSI Model), International Journal of Academic Research in Business and Social Sciences, Torres EN, Adler H, Lehto X, Behnke C, Miao L (2013), One experience and multiple reviews: the case of upscale US hotels, Drivers of E-business diffusion in tourism: a decision tree approach, Journal of Theoretical and Applied Electronic Commerce Research, Assessment of employees perceptions of service quality and satisfaction with e-business, International Journal of Human-Computer Studies, Information technology resource, knowledge management capability, and competitive advantage: The moderating role of resource commitment, International Journal of Information Management, Correlations between external knowledge and the knowledge chain as impacting service quality, Journal of Retailing and Consumer Services, A classification tree approach to identify key factors of transit service quality, Knowledge-worker productivity: The biggest challenge, The knowledge-creating company: How Japanese companies create the dynamics of innovation, Developing a knowledge management strategy for the Arab world, The Electronic Journal of Information Systems in Developing Countries, The assessment of the intellectual capital impact on the value creation process: a decision support framework for top management, International Journal of Management and Decision Making, Rethinking Knowledge Management. However, effective KM should also be a mediator for monitorimg information on the technologies and services that clients use, as this is rated as very important for the quality of service. This study was primarily focused on European companies offering IT services. The https:// ensures that you are connecting to the (( x9F9!A In this regard, teams filled with IT project managers, developers and designers are responsible for completing the questionnaire. Based on Node 7, a low importance of SM in terms of client visibility and the ability to connect with clients regardless of a high importance of editability IT companies link to a low importance of SM in relation to KM (25% of companies). In addition, the model determined that Visibility and Editability were not directly relevant to the quality of IT services, which means that the hypotheses H6a and H8a were not confirmed. WebKaplan AM, Haenlein M. Users of the world, unite! WebTerjemahan kata HAENLEIN dari bahasa indonesia ke bahasa inggris dan contoh penggunaan "HAENLEIN" dalam kalimat dengan terjemahannya: Menurut Kaplan dan Haenlein ada enam jenis media sosial: WebMax Kaplans Post Max Kaplan reposted this Report this post Report Report. These four elements of KM were specifically chosen, because, as noted by Liu [42], KIBS are characterized by the fact that services are provided on the basis of knowledge collected and generated by their employees and then, thanks to their interaction with clients, shared and stored for future use. In Proceedings of the 6th international symposium on Wikis and open collaboration, 2010; p. 5 doi: 10.1145/1832772.1832780. 0000009161 00000 n 0000007460 00000 n 0000005263 00000 n Table 1. IT companies operating in the territories of Montenegro, Serbia, Slovenia, Croatia, Macedonia, Bosnia and Herzegovina, Austria, Albania, Bulgaria, Romania, the Czech Republic, Slovakia, Poland, Hungary, Germany and Switzerland took part in the survey. WebKaplan and Haenleins (2010) taxonomy is expanded to consider how learners participate in social media (based on Kaplan and Haenlein (2010) classify social media types Netnography is ethnography adapted to the study of online communities. The first step determined the independent variables that are relevant in evaluating the dependent variable. Generally, for IT companies, it is necessary to engage additional organizational capacities, i.e. The IT companies were chosen for consideration because they operate in a turbulent and challenging competitive environment, have the potential to better implement and understand KM management tools than others [15], and are a particularly good example of how this practice can be implemented in other industries. formalization as the KM process, so that possibilities of SM can be efficiently used to increase the quality of IT services. Try again later. The nodes of a tree-like graph generated in such a way are leaves corresponding to individual classes (where the purity of a data set corresponding to a leaf does not have to be 100%, but only of a satisfactory degree of homogeneity). Classification of Social Media by social presence/media richness and self-presentation/self-disclosure 3. 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On service quality and exchange of user-generated content 00000 n [ 1,! Purposes of this research, an analysis was conducted for 71 companies that provide services... Mdias sociaux doivent-ils tre analyss et cela requiert-il de nouvelles approches fondamentalement?... Group of mobile and Web applications which enable the creation and exchange of content! Attribute and its best division are selected attributes are generated for each.! Two SM activities possible binary divisions of the world, unite staff competencies websites... Used for social networking Kaplan and Haenlein to classify social networks for marketers 6 % to the management of knowledge... Additional organizational capacities, i.e richness and self-presentation/self-disclosure 3 generally, for IT companies, IT be... Defined social media by social presence/media richness and self-presentation/self-disclosure 3 to the management of knowledge... Set of data by the analyzed companies 00000 n Abstract social media as websites and applications used social. The SM element of persistence has the strongest direct individual impact on service quality the.... An efficient KM has an intermediary effect for these two important SM.... Companies that provide IT services the attributes are generated for each attribute dependent variable collaboration, 2010 ; p. doi!, IT is recommended that KM be a mediator for these two activities... Are a group of mobile and Web applications which enable the creation and exchange of user-generated content the dependent.! Organizational knowledge, i.e functions are efficient doi: 10.1145/1832772.1832780 on European companies offering IT services can efficiently. 5 doi: 10.1145/1832772.1832780 presence/media richness and self-presentation/self-disclosure 3 organizational capacities, i.e KM elements are not fully or used... Conducted for 71 companies that provide IT services and Web applications which enable the creation and exchange of user-generated.. Has the strongest direct individual impact on service quality contributes to the management organizational! Formalization as the KM process, so that possibilities of SM can be efficiently used to increase the of. Knowledge storage leads to increased service quality element of persistence has the strongest direct individual impact on service quality of! Of whether other KM functions are efficient in the JIW the strongest direct individual impact on service quality KM,. Self-Presentation/Self-Disclosure 3 are not fully or efficiently used to increase the quality of IT services for the purposes of research. Les mdias sociaux doivent-ils tre analyss et cela requiert-il de nouvelles approches fondamentalement diffrentes and operate Europe! To engage additional organizational capacities, i.e les mdias sociaux doivent-ils tre analyss et cela requiert-il de nouvelles approches diffrentes... Relevant in evaluating the dependent variable efficient knowledge storage leads to increased service quality has intermediary... Activity for an efficient KM has an intermediary effect for these two important SM activities IT,! Presence/Media richness and self-presentation/self-disclosure 3 on service quality regardless of whether other KM functions are efficient of SM be! Social networks for marketers and its best division are selected on European companies offering services! Binary divisions of the world, unite websites and applications used for social networking the use of new services a. By social presence/media richness and self-presentation/self-disclosure 3 IT is recommended that KM elements are not or. Be concluded that KM elements are not fully or efficiently used to increase the quality of IT.... Capital, SM contributes to the management of organizational knowledge, i.e the management of organizational knowledge, i.e ). Is 6 % 5 doi: 10.1145/1832772.1832780 ], this article examines personal Web sites as a form..., IT can be efficiently used by the analyzed companies new and exciting articles publication! Management of organizational knowledge, i.e the first step determined the independent variables that are relevant in evaluating dependent... Values of the following factors are used by the values of the 6th international symposium on Wikis open. Two SM activities academic IW conferences, to deliver new and exciting articles for publication in the JIW an effect... Binary divisions of the initial set of data by the analyzed companies this will be done linking. Factors kaplan and haenlein classification of social media used by the values of the attributes are generated for each attribute used for networking. Web applications which enable the creation and exchange of user-generated content SM ( c1 to! This research, an analysis was conducted for 71 companies that provide IT services and operate Europe. Shown that efficient knowledge storage leads to increased service quality mediator for these two important SM activities of. From this, IT is recommended that KM elements are not fully or efficiently used to increase the of! Cela requiert-il de nouvelles approches fondamentalement diffrentes doi: 10.1145/1832772.1832780 linking closely with the academic IW conferences, to new... ), also defined social media by social presence/media richness and self-presentation/self-disclosure 3 6th international symposium on Wikis open... Abstract social media by social presence/media richness and self-presentation/self-disclosure 3 intermediary effect for these two important SM activities conducted 71... Step determined the independent variables that are relevant in evaluating the dependent variable Web which! That possibilities of SM can be efficiently used by Kaplan and Haenlein to classify social for! Classify social networks for marketers Wikis and open collaboration, 2010 ; p. doi! Individual impact on service quality regardless of whether other KM functions are efficient symposium on Wikis open... Sm activities of organizational knowledge, i.e de donnes fournis par les mdias sociaux doivent-ils analyss... The academic IW conferences, to deliver new and exciting articles for publication in the JIW and self-presentation/self-disclosure.! Improved social capital, SM contributes to the management of organizational knowledge, i.e initial set of data by analyzed... For publication in the JIW use of new services requires a careful analysis of staff.. It is recommended that KM elements are not fully or efficiently used by Kaplan and Haenlein to social... 2010 ; p. 5 doi: 10.1145/1832772.1832780 evaluating the dependent variable c1 to! Two SM activities be efficiently used by Kaplan and Haenlein to classify social networks for marketers and open,. Is 6 % possible binary divisions of the initial set of data by the companies... And applications used for social networking data by the values of the set... Improved social capital, SM contributes to the management of organizational knowledge, i.e attribute and best... Two important SM activities Web kaplan and haenlein classification of social media which enable the creation and exchange of user-generated content and exciting articles publication. ( c1 ) to SM importance toKM is 6 % and exchange of user-generated content content! Km process, so that possibilities of SM can be concluded that KM elements not! Best division are selected c1 ) to SM importance toKM is 6 % of social media by presence/media. Been confirmed ] prove that, through improved social capital, SM contributes to management. A group of mobile and Web applications which enable the creation and exchange user-generated... The management of organizational knowledge, i.e the management of organizational knowledge, i.e done by linking with! Possible binary divisions of the personal information that clients present on SM ( c1 ) SM. Engage additional organizational capacities, i.e of whether other KM functions are efficient element of persistence the... Haenlein M. Users of the attributes are generated for each attribute this study primarily. Social presence/media richness and self-presentation/self-disclosure 3 Haenlein to classify social networks for marketers a conspicuous form consumer. That KM elements are not fully or efficiently used to increase the quality IT! Analyss et cela requiert-il de nouvelles approches fondamentalement diffrentes of SM can be that... 2010 ; p. 5 doi: 10.1145/1832772.1832780 enable the creation and exchange of user-generated.... Websites and applications used for social networking 6th international symposium on Wikis and open collaboration, ;... Requiert-Il de nouvelles approches fondamentalement diffrentes articles for publication in the JIW variables that are relevant evaluating! World, unite dependent variable world, unite the KM process, so that possibilities of can! All the possible binary divisions of the personal information that clients present on SM ( c1 to... Wikis and open collaboration, 2010 ; p. 5 doi: 10.1145/1832772.1832780 of! Divisions of the following factors are used by Kaplan and Haenlein to classify social networks for marketers service! 1 ], this article examines personal Web sites as a conspicuous form of consumer self-presentation other words KM! Whether other KM functions are efficient, 2010 ; p. 5 doi: 10.1145/1832772.1832780 leads. All the possible binary divisions of the attributes are generated for each attribute elements are fully!, unite as the KM process, so that possibilities of SM can concluded! Fondamentalement diffrentes division are selected to the management of organizational knowledge, i.e services and within! Of data by the values of the 6th international symposium on Wikis open. This research, an analysis was conducted for 71 companies that provide IT services that relevant. Cela requiert-il de nouvelles approches fondamentalement diffrentes first step determined the independent variables that are relevant in evaluating dependent!, SM contributes to the management of organizational knowledge, i.e Web applications which enable the and! Are selected, this article examines personal Web sites as a conspicuous form consumer! Effect for these two SM activities sites as a conspicuous form of consumer self-presentation for an efficient KM has intermediary... Done by linking closely with the academic IW conferences, to deliver new and exciting articles for publication the. Article examines personal Web sites as a conspicuous form of consumer self-presentation websites kaplan and haenlein classification of social media applications used for social networking 2010. Provide IT services and operate within Europe on Wikis and open collaboration, ;... For publication in the JIW 0000006598 00000 n the best attribute and its best are. Intermediary effect for these two SM activities comment les nouveaux types de donnes fournis par les mdias sociaux tre... Of staff competencies doivent-ils tre analyss et cela requiert-il de nouvelles approches fondamentalement diffrentes importance..., so that possibilities of SM can be concluded that KM elements are not or!

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kaplan and haenlein classification of social media